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October 6

national coaches day

Celebrate a coach. Share their story.

One day a year to thank the coaches who shaped us, at every level of every sport.

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Bussin' With The Boys podcast feature on The Big Man Foundation

Thank your coach. Let them know they mattered.

Every gift made October 2–9 in honor or memory of a coach puts their name in our National Coaches Day video, premiering Sunday, October 11. Add their Instagram, and we'll tag them.

what it is

a day that belongs to everyone.

National Coaches Day is observed every October 6 to recognize the coaches who dedicate their lives to leading, developing, and serving others through sport. 

It belongs to everyone: the Division I staff and the volunteer who runs Saturday-morning soccer, the high school head coach and the assistant who drives the van. If a coach shaped you, this day is yours. No sign-up or permission required.

the history

Why October 6?

In 1972, Congress passed Senate Joint Resolution 213, and on September 19, President Richard Nixon signed Proclamation 4157, designating October 6, 1972, as National Coaches Day.

It was meant for one year. It stuck. Coaches have been celebrated every October 6 since.

“Their satisfaction usually comes through the achievements of others whom they have helped.”

More than fifty years later, that's still the job.

—President Richard Nixon, Proclamation 4157, 1972

Proclamation 4157, National Coaches Day, signed by President Richard Nixon on September 19, 1972

why it matters

most coaches never see their name on a scoreboard.

Their work shows up years later: in the athlete who became a teacher, the teammate who became a leader, the kid who stayed in school because someone expected them at practice.

Coaching also carries costs few people see: long hours, frequent relocation, job insecurity, and strain on health and family. National Coaches Day is one day a year to make that work visible and say thank you out loud.

In their words

why we coach

Rhett Lashlee

Head Coach, SMU

Bob Chesney

Head Coach, UCLA

Sonny Dykes

Head Coach, TCU

how to take part

five ways to celebrate.

1

Thank a coach

Call, text, or write. Be specific.

2

Thank them publicly

Post an Instagram story and tag us. We'll repost it.

3

Recognize your staff

Social posts, the PA, the video board, a staff breakfast.

4

Support coaching families

Check on a coach. Support the organizations that serve them.

5

Join the conversation

Use #NationalCoachesDay so every post adds to one national story.

Resources

Free resources

everything you need to take part.

Social toolkit

Thank You Coach graphics, ready to post. 
Customize in Canva:
Feed Posts | Stories

Captions

Ready-to-post captions and hashtagsfor thanking a coach. Copy, paste, and make them yours.

Logos

Free for any school, team, business, or individual. Put your logo right next to it.

For media

Covering National Coaches Day? Download our press release, or reach our team directly.

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Powered by

the big man foundation

National Coaches Day belongs to everyone. BMF maintains these free resources so anyone can take part. Year-round, we help coaches and their families stay healthy, stable, supported, and connected.

Learn about BMF → · Something new is coming for coaches. See what's next →

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CONTACT US
469.215.1295

Behind every team is a coach.
Behind every coach is the big man foundation.

PO Box 109

Broad Run, VA 20137

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