.png)
X
$100,000 by Dec 31: Help Us our goal
$17,143 raised so far.
Your Gift Is Matched This Giving Season
Thanks to the generosity of Just Play Sports Solutions and the Joe & Debbie Showker Family Fund, your gift goes further and helps us serve more coaching families in crisis during our busiest season of the year.
Gifts Under $500
matched by:
Just Play has provided a dedicated pool of matching funds to increase the impact of all gifts under $500.
Your donation is matched from this pool — no tiers, no math — it simply goes farther.
​
Your generosity is immediately amplified and helps us respond faster to families in need.
Gifts over $500+
matched by:
The Joe & Debbie Showker
Family Fund
Every gift of $500 or more unlocks a full $500 match from the Joe & Debbie Showker Family Fund.
​
These leadership gifts fuel emergency support for coaching families facing illness, tragedy, and hardship.
​
$500 → $1,000 impact
$1,000 → $1,500 impact
Two partners. One mission: helping coaching families when they need it most.
The Impact of Your Generosity
When crisis hits a coaching family, they often have nowhere to turn. Karla’s story shows exactly how your generosity shows up in the hardest moments.
“It’s hard to put into words what being a recipient of your kindness has meant to our family.
After a devastating car accident, Karla’s family was overwhelmed, scared, and unsure of what came next. Your support helped us step in at the exact moment they needed it. Her message is a reminder that behind every hardship grant is a family fighting to stay afloat — and your gift is what makes that possible.
Prefer to make a deeper impact?
Become a monthly donor and support families all year long.
From Our Founder: Why This Matters
If you’re reading this, I’m grateful you’re here.
​
A lot of nonprofits are asking for attention right now... many with huge teams and bigger budgets than ours. We’re not that. We’re a small (but mighty) organization run by real people doing real work for real families. And honestly, that’s what sets us apart.
​
Your hard-earned money doesn’t sit in a savings account or go toward big marketing spends. It goes straight to work. I’m proud (not from ego, but gratitude) that a young, growing organization like ours has earned a Platinum rating for accountability and transparency.
​
To be completely transparent, we currently have more hardship grant applications than we can fund. Several coaching families are waiting to see how much help we’re able to provide... and whether we can step in at the level they desperately need after this campaign. Those are the stakes. The need is real, and we can meet it, but only if we have the resources to do it and still continue growing the organization responsibly.
​
If a coach ever made an impact on your life or your kids’ lives, this is your moment to give back. We need coaches to support other coaches... and people who believe in the power of the profession to stand with us.
​
Thank you for considering us, and for helping carry the weight for families who can’t carry it alone.
​Casey Kroll
Founder & CEO
Here to serve,
_edited.jpg)
Your Gift Today Fuels Our Mission All Year
What we're raising money for:
.png)
what it will take:
Giving Tuesday Goal: $20,000
Entire Campaign goal: $100,000
About Us
our mission
We exist to support and champion athletic coaches and their families—through direct aid, proactive wellness programs, and pioneering research that strengthens both the profession and the people within it.
We walk alongside coaches in times of hardship and lead the conversations shaping the future of coaching— ensuring they have a team in their corner, a voice in the conversation, and support in every season.
What we do
Legacy Grants
Direct financial assistance for coaching families facing crisis, helping them stabilize quickly with dignity.
Health & Wellness Initiatives
Programs that protect coaches’ health — AED placements, health screenings, and education that prevent emergencies before they happen.
Advocacy & Research
Groundbreaking work that studies the real challenges coaches face and pushes for solutions that strengthen the profession and the families behind it.
_edited.png){kind=small}